Project Summary
We were tasked with redesigning an existing website for the extremely impressive and popular Wolverhampton Wanderers fan channel, Talking Wolves.
Talking Wolves came to Site & Simple with the requirement of creating them a brand new bespoke website that could house their e-commerce store, blog section and an all new Wolves FC rumours section – all whilst keeping the web build as minimalistic, modern and as clean as possible.
70% of Talking Wolves‘ web traffic came from mobile so we ensured that the new website was fully responsive and optimised for those visiting the site not just on mobile, but on tablet too.
Talking Wolves emphasied the need for their social feeds (Instagram, Twitter and YouTube) were pulled onto the website as and when a new post is published. Our talented team managed to insert this onto the website, meaning any new social content posted by Talking Wolves would automatically publish to the website.
The result? A highly polished, user friendly web build for Wolverhampton’s most popular fan channel.
You can see the finished website here – talkingwolves.co.uk
New Site V Old Site
- Faster load time - even with larger images
- All new video feed that displays Talking Wolves' latest YouTube videos
- Wolves FC rumours section that has improved organic traffic from Google
- Streamlined customer journey
Customer Journey Redesign
We were tasked with overhauling the customer buying journey on talkingwolves.co.uk after the previous website lost out on a number of sales due to users dropping off at crucial stages of the buying journey.
We streamlined that journey and reduced the amount pages there are between landing on the site and making a purchase in a bid to boost conversion rate. Installing a cheaper payment gateway option for Talking Wolves has meant their ROI on their e-commerce store has increased.
We also created striking visuals for the shop page and made the products in the store easier to navigate.
Promotion Video for talking wolves socials
What did the client say?
