When starting a small business, it’s important to create social media accounts to build a following, engage with customers and get your brand’s important message out to the masses. At Site and Simple, we feel a well planned and prepared social media plan can do your marketing the world a good but if you are going to spend some time on developing your social accounts, it’s important to do it properly – whether that be Facebook, Twitter or Instagram. We’ve put together a few helpful tips to help you get an edge on your competitors and to give your business a welcome boost on social media.
1. Make sure you have a social media plan
Ensure that you’ve got a plan. It’s important to figure out what and when you’re going to put on your social media. Think about the message you want to convey and how you want your brand to be perceived online. We advise making a content calendar for the upcoming month so you can take a holistic approach as to what your social media could look like for the next month. You could even use a scheduling tool like Hootsuite or Buffer to schedule posts for the future so you don’t have to worry about posting at certain times.
2. Engage with your audience and build rapport
Make sure that you’re engaging with other accounts on social media within your audience. It’s important to engage with your audience and get your brand in front of people as many times as you can. It’s important to build relationships over time, without pushing too many sales messages down the throats of your audience. Make sure you’re responding to any conversations you’re mentioned in too.
3. Quality over quantity
Posting lots of low-quality content on your social media platforms won’t catch the eye of your followers or will it get them engaging with you. This doesn’t just stop at posts either, this can include the actual platforms that you’re using. You may want to focus more of your time and energy on platforms where you know your audience and target audience are spending time online instead of trying to cover all bases and the quality of your posts being affected.
4. Set yourself social media targets and measurable
It’s important to track your progress on your social media platforms so you can do more of the stuff that’s working and less of the stuff that maybe isn’t working as much. Set out which metrics you think are important for your business and measure them. This could be engagement rates, impressions or simply how many customers you’ve acquired through direct messages.
5. Don’t get caught up in the social media vanity metrics
It’s incredibly easy to get caught up in how many followers you’re getting but it’s not the be-all and end-all. It’s far more important to be engaging and to be engaged with than it is your follower number rising. It’s much better to have a smaller, more loyal and engaging following than a humungous following who never engage at all.
6. Take inspiration from your competitors
Imitation is the sincerest form of flattery, right? Don’t copy your competitors but take influence from the businesses in your sector who are doing social media right. Whether it’s the way they engage with followers, the type of media they post or even the tone of voice they use to convey their brand’s message, if it’s working and you think it could work for you then you’d be silly not take inspiration from what they’re doing.
Social media may seem like a daunting task for a new business but if you can keep your brands message consistent throughout, engage with your audience and plan ahead then you’re already halfway there.